Clinic & Wellness Brand Strategy · Est. 15+ Years

Clinics built on
clinical integrity.
Brands built to last.

Strategy, transformation and growth consultancy for aesthetic clinics, wellness & longevity brands, and luxury hospitality — led by Hannah Potter.

A note from the founder

Our work sits at the intersection of clinical integrity, brand strategy and sustainable growth. We don't do templated advice — every clinic is a different business with a different answer.

— Hannah Potter
Cosmetic SurgeryAesthetic MedicineWellness & LongevityLuxury HospitalityPrivate ClinicsBrand Transformation
[ Hannah Potter — professional portrait ]
About Clinic Creators

Fifteen years inside the industry. Now on your side of the table.

Founded and led by Hannah Potter — one of the industry's most experienced and in-demand business strategists — Clinic Creators brings insider knowledge, strategic expertise and technical know-how to clinics and brands ready to grow without compromising who they are.

15+Years in industry
4Sectors served
1Standard: excellence
What we do

Four practices. One philosophy: growth that protects the brand.

i.

Cosmetic, Aesthetic & Surgical

Commercial strategy, patient journey and conversion for clinics and surgical centres.

ii.

Consultancy, Design & Development

From pre-concept to launch — clinic design, build and operational architecture.

iii.

Wellness & Longevity

Positioning and growth for the brands defining the future of preventative health.

iv.

Luxury Hospitality

Wellness integration and brand strategy for hotels, resorts and destination spas.

In their words

Trusted by surgeons, boards and global brands.

She has significantly increased the turnover of the Centre. I have admired her hard-working ethos and her honesty — she has good judgment and instincts concerning the direction businesses should go.
Hiroshi Nishikawa, MA MD FRCS PlastConsultant Aesthetic & Plastic Reconstructive Surgeon
A no-nonsense, straightforward and knowledgeable consultant who can make an instant impact on their business.
John SellersManaging Director, ARC Aesthetic Professionals
She has the ability to help businesses look at themselves differently and make big changes with small adaptations.
Mira GaarenstroomEU Sales Manager & Global Market Access Manager, GC Aesthetics
Her magic touch allows for huge growth and turnover through excellent enquiry handling, marketing and business development strategies. I recommend her highly.
Lucy DartfordFounder & Managing Director, Lucy Dartford PR
[ Featured article image ]
Latest insight

Top 5 Strategic Mistakes High-Net-Worth Investors Make When Opening a Private Clinic

Opening a clinic is easy. Opening one that survives its first three years — profitably, compliantly and with its reputation intact — is not. Here's where the money usually goes wrong.

Read the article →
Work with us

Ready to build a clinic that's commercially brilliant and clinically uncompromising?

A confidential conversation costs nothing. The right strategy pays for itself.

Book a consultation